Blog Title: Search Engine Optimization

Map your website

This tool shows you some cool stuff. The graph will show you Links, Tables, DIV tags, forms, line breaks, HTML and more. This is a Java applet.

Give it a try
http://www.aharef.info/static/htmlgraph/


Source: http://www.inriwebsolutions.com

Free rank checker

This free tool will show your backlinks on MSN, Yahoo and Google. It will also tell you where you rank on those engines for the two terms you selected. It will even show you where you rank in each of Google data centers for each term. As well as your Google pagerank.

Give it a try http://www.reladvance.com/metrix/find_metrics_form.php


Source: http://www.inriwebsolutions.com

Google Search Shortcuts

terms used when discussing Link Building

As with any language, one needs to learn it one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions have arisen. To be successful, a webmaster needs to be able to speak the "language." Below is a listing of some of the major terms and definitions used when describing the process and important of link building.
Read more...

www.reciprocallinkexchangedirectory.net/SEO-Articles.aspx

terms used when discussing Link Building

As with any language, one needs to learn it one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions have arisen. To be successful, a webmaster needs to be able to speak the "language." Below is a listing of some of the major terms and definitions used when describing the process and important of link building.
Read more...

www.reciprocallinkexchangedirectory.net/SEO-Articles.aspx

Links Building techniques

It is not difficult to find relevant resource pages for listing your websites. Search following terms…
Read more...

www.reciprocallinkexchangedirectory.net/SEO-Articles.aspx

Steps before link building

There are some rules you should to follow when you start building links.
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www.reciprocallinkexchangedirectory.net/SEO-Articles.aspx

Importance of Link Building

SEO also known as search engine optimization has gained a lot of importance and recognition in the recent times. Out of all the factors in SEO, Link Building is the most important factor. Every webmaster wants to build quality links for his respective website. But he does not really know the method to be opted for building these links. To address this problem this blog Link building ideas has been launched for bringing you the latest information and techniques for building links.
Read more...

www.reciprocallinkexchangedirectory.net/SEO-Articles.aspx

AdWords Exclusion Options expanded - Google

A recent update to the AdWords Site Exclusion tool allows
advertisers to keep their ads out of broad categories of sites
along with excluding individual ones.

The change also brought a new name to the feature. Goodbye Site
Exclusion tool, hello Site and Category Exclusion tool.

This revision should make it easier for advertisers to keep their
ads out of sites where they feel the incoming clicks fail to
convert at a satisfactory rate. The Inside AdWords blog said
category exclusion can be used with any type of campaign running
on the content network: keyword-targeted or placement-targeted.

Source : www.reciprocallinkexchangedirectory.net

Ad Manager - Google

Google announced today on the Official Google Blog a new tool for publishers with the beta launch of Google Ad Manager.

Senior product manager Rohit Dhawan writes, "Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory."

"It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution."

The post states that dozens of publishers have been using Google Ad Manager in early trials and to hear testimonials about the service from those publishers you can visit Ad Manager success stories or take a product tour to find out more.

Google Ad Manager is still in beta is open to publishers by invitation only. You can learn more about it or be considered for the program by going to the Google Ad Manager site. As the program expands Google says it will include additional publishers and provide updates on its progress.

Source : www.reciprocallinkexchangedirectory.net

Yahoo Throws Its Weight Behind The Semantic Web

The semantic web was one of those ideas that are always a little out of reach; statements of "that's so cool!" emerged from few places other than tech conferences. Yahoo has announced its support for semantic web standards, however, so it looks like the thing may finally arrive.

"Without a killer semantic web app for consumers, site owners have been reluctant to support standards like RDF, or even microformats," wrote Yahoo's own Amit Kumar on the corporate blog. He then made the important declaration: "We believe that app can be web search."

More information should be shared over the next few weeks, but Kumar went ahead and named certain microformats and vocabulary components that will be supported. We're sure this is causing a lot of movement in certain circles; Google may have a massive market share, but site owners will rush to accommodate Yahoo just the same.

Also, that's assuming Google doesn't follow suit, which it quite possibly will. Executives in Mountain View won't want to miss out on the positive press, and although word of this development will take some time to travel, they won't want to risk losing the average user, either.

Yahoo's support of semantic web standards should allow it to offer much smarter search results. While there is a decided "cool" factor, then, this seems like an intelligent business move, as well.

Source : www.reciprocallinkexchangedirectory.net

Google Sky - Launched

All would-be users need to do is visit sky.google.com and start clicking around. A full 26 localized language editions are standing by, and different operating systems and browsers should all be treated equally.

Granted, the web-based Google Sky isn't perfect; its presence on a computer screen hasn't, for example, caused any grown men to cry (as far as we know). Also, a little patience may be necessary - we noticed that panning actions aren't too smooth, and it's easy to cause "no imagery available" notices to come up.

Still, the thing's getting good reviews. Stefan Geens writes, "[Its] most convincing feature is its universal accessibility, the permalinkability of specific views and the ease with which you can browse to objects using the gallery strip at the bottom of the screen . . ."

Since it now only takes a two-second copy-paste, instead of a however-long download, to check Google Sky out, we'd suggest you do so.

Source : www.reciprocallinkexchangedirectory.net

Benefits of Email Marketing

1. One of the most basic and effective marketing tools available today. It's easy, affordable, direct, and powerful.

2. Time-sensitive information sent in minutes, not days or weeks.

3. When you add e-mail to your marketing plan, you spend less time, money and resources than with traditional marketing

4. Allow you to communicate more information, more often. (communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, surveys and more)

5. Allows you to proactively communicate with both existing customers and prospects instead of quietly waiting for them to return to your website, visit your store or office, or call you on the phone.

History of Search Engine

1994 - Yahoo - Number of sites increased - developers made the directory searchable - only limited resources (listings placed into directory).

DMOZ - 5 Million resources.
Google - 8 Billion documents

1994 - Web Crawler - First full featured search engine.

1995 - Lycos and Alta Vista search engines (Altavista played the major role)

1997 - Google - Research project at Standford University - by Sergey Brin and Larry Page.

--> Currently - 3 leading Search Engines.

1. Google (Aol searches the Google pages)
2. Yahoo (Altavista, Lycos and others searches the Yahoo pages)
3. MSN Search

Search Engine Components

1. Spider - A program that downloads web pages

2. Crawler - A program that automatically follows all the links on each web page.

3. Indexer - A program that analyzes web pages downloaded by the spider and the crawler

4. Database - Storage for downloads and processed pages.

5. Results engine - Extracts search results from the database.

6. Web server - A server that is responsible for interaction between the user and other search engine components.

Google ranking optimization services

When we are discussing about GOOGLE ranking, GOOGLE ranking depends on many factor of website optimization and website marketing tragedy. Some of it has been described here.



1. Domain Name Weight age


GOOGLE takes a main weight age for ranking is a domain name. If you have searched some value GOOGLE will display search result but in many cases found that GOOGLE has given first priority to domain name in key words. If your domain name contains your main keyword on which you want your site to be displayed, your domain name has many more option for ranking. GOOGLE gives lot of weight age to Domain Name for ranking on Suggested keywords.


2. MetaTag Weight age

After domain name GOOGLE goes to META TAG.
title, description, keywords>

TITLE TAG.
What title you have created for your site, on that words which are in title, GOOGLE will give ranking. Your title of page must contain the main keywords of your webpage. But try to make effective title with in 35-40 characters.


DESCRIPTION TAG.
Description is to inform Search Engine Bot {Search Engine Robot} for what purpose and Services Sites Located. Description allows robots to rank particular website for following inquired queries to their search engines. Description may not be greater than 250 characters. GOOGLE will read your description till 200-250 characters. And normally it shows only 150-160 character of description in display of ranking on their Search result pages. Description must be effective as per your website theme; there may not be dad keywords, which has not been used in your webpage content.

KEYWORD TAG
Keyword tag to inform Search Engine Bot {Search Engine Robot} that this site or web page is for these particular keywords. So you have to describe your main keywords of your site in your keyword Meta tag. Search Engines will choose keywords from your keyword source.



KEYWORD DENSITY
Search Engines considers keyword density in the body of a page for influential relevancy too, so make sure your keywords and phrases appear a pair of period all the way through the entire page. Don't use more keywords a density of key word is 7% to 10% its best as per Search Engine Ranking Algorithm.


Always use your main key words in your page contents and set hyper link on your keywords, which transfers you from a page to another page of your site.

Google Search Engine Ranking Method

Google search result depends on major four factors

Keyword Density during optimization of web page
Keyword importance for web page contents
Back links of optimized page or Google page rank
Content of optimized web page

Keyword Density during optimization of web page

Keyword density affects your web page for ranking in Google or any other search engine after optimization work. As higher keywords optimizer use for ranking, as high rank site will get in Google search engine or in any other search engine but unusual keywords will throw your site in keyword stuffing.

Keyword importance for web page contents
Keywords an optimizer has select for ranking purpose and to display site in ranking and shoe the main services to site visitors, optimizer must use keywords in different tags, to high light website visitors for main service keywords of website or portal what ever optimizer is optimizing.

Back links of optimized page or Google page rank
Back link means the more sites are targeting you or contains link of your website it’s a back link of website as per Google method, Google ranking also depends on this back link. Always try to placing back link on main keyword of website like Google ranking optimization services this will be most affected for ranking in Google.


Content of optimized web page
Content of website or portal must be fresh otherwise website or portal will not get ranking in Google or any other search engine.

Google Search Page Ranking Method

How Google ranking works in search engine ranking page?

Overview for Google ranking technology

All the seo persons working on optimization, always looking in Google for their ranking in Google search result page, but who knows or which seo person who is working on optimization that how Google ranking display page works?

All seo optimizer thinks that Google database updates and ranking method updates, but it’s not true, Google data base depends on >>>GOOGLE WEB SERVER >>> GOOGLE INDEX SERVER >>> GOOGLE DOCUMENT SERVER >>> GOOGLE SEARCH PAGE

Our entered keyword in Google search box transfers in 4 types of Google server than it shows result on ranking page for particular keyword entered by user, or optimizer, mostly we seo optimizer persons are using Google search page very badly.

Link Building - Important Fields

1. URL
2. Direct Link (Direct Link of Submission or Registration)
3. Industry Type (Show Biz, Construction, Telecommunication…)
4. Link Type (One Way, Reciprocal, Paid)
5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
6. Link Period (1 Year or Life time)
7. PageRank (1, 2, 3…10)
8. Title Limit (Characters Limit)
9. Description Limit (Characters Limit)
10. Keywords Limit (Characters Limit)

Search Engine Optimization Tips

Title - Many search engines weigh the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Meta tags - Use the meta-tag description and meta-tag keywords attribute on every page of your site that you want the search engines to index. If you don’t want a page indexed, then try the robots exclusion tag. The robots.txt exclusion protocol has more support with spiders.

Content - Write great content using your most important keywords prominently throughout your web site. Visitors who read great content will link to your web site and recommend it to others.

Keyword planning - Always do keyword planning on both the search engines and directories to determine the best set of keywords and keyword phrases your target audience is using. Look for “related searches” in search results for ideas.

Alternative text - Put alternative text in your graphic images that clearly describe the graphic image and using your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page.

Frame Pages - Most search engines simply can not index a frames page. They get to your site and can’t go anywhere. Consider frames like a big ‘GO AWAY’ sign. If your site does use frames, doorway pages are ideal for better rankings.

Don’t try to fool the search engines. This is probably the biggest trap people fall into. People come up with ways to ‘fool’ search engines, and they work for a little while…sometimes. But then the search engines catch on and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

keep the important content near the top of your pages. The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better. But having keywords throughout your page develops a “theme” and that too is important.

Don’t stuff the top of your pages with data the engines can’t read. As with the last example, something higher up in your page can be more important that something further down. Therefore, HTML formatting, images, scripts, etc. toward the top of your page can result in lower ratings.

Website Content should be your #1 priority. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images. They will even look at different forms of your keywords. For example, if an important keyword for you is ‘CLOTH’, the word ‘CLOTHING’ in the body of your document will raise the confidence in the word ‘CLOTH’ on some engines

Keep your site updated. Make sure that your site is up to date. No one likes to go to a page that never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send. Check the links on your site every now and again. Make sure the links are still active. Dead links are not only an inconvenience for the visitor, but can also negatively influence your rankings.

Don’t go image crazy. We have all seen pages that are almost all images. Usually they are the most beautiful sites. After all, your artist can make beautiful screens that display your content in the most eye-pleasing way. However, the search engines don’t have eyes. They don’t see the beautifully formatted text in your image. All they see is ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Links to Other Pages. We can’t emphasize enough the importance of links. Both from your page to other pages, and from other pages to yours.

First consider links on your pages. When many search engines see them, they consider your site more ‘real’. It also give the search engine spiders a place to go. Make your links meaningful. Make sure they relate to what you do (and keywords that are important to you). You can’t have too many links on your pages.

Links from others websites. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website. Think of it for a second. If you knew that a company was only linked to by one website, versus a company that was linked to by a thousand websites, which one would you consider more important? If you were a search engine, you would surely try to link the more important ones first.

This is where patience comes in again. It can take some time to get a ton of links to your website. We help quite a bit here, the fact that we submit to so many sites will help you get a great head start in this area!

Consider Banner Ads. These are a very popular method of promoting your Web site. They are the little rectangular graphics that you see near the top or bottom of some popular Web pages. If you click on them, they transport you to another Web site. You can make your own banners using one of the many “banner creating” websites. Most offer free banner making.

Things NOT to Do !!

Spamdexing - Generally, you should NOT submit every single page of your website to search engines. In most cases, you should submit only your home page and perhaps a couple of other very important pages at most. The rest of your website will be indexed by the search engine’s spider naturally after the first page is submitted. Over-submitting your website can get you blocked from being listed!

Invisible/Tiny Text and Keyword Stuffing - Once a very popular form of inserting tons of key words and phrases into your pages, this is now considered a BIG no-no even though you’ll still see it from time to time! This is achieved by placing very small text at the bottom of a page and/or text the same color as the page’s background. This, too, can get your website blocked from search engine listings. Let your website’s content speak for itself!

Use of non-compliant HTML to manipulate relevancy - Multiple titles and other techniques which aren’t HTML standards compliant, used specifically to raise relevancy. The first 2 in the grey area would be real candidates for this area as well. An example of non-compliant HTML would be using a title that does not reflect the content of the page. The links lead to information on proper implementation of elements.

Use of CSS (cascading style sheets) to manipulate relevancy - Using hidden elements (layer or span elements etc) that can’t be seen by executing code to reveal them. This activity has not been addressed in SE content guidelines.

Comments - Comments help maintain the code in an HTML document. Comments should not be used to raise relevancy or manipulate SE descriptions. Previously *on site* in Excite content Guidelines.

Invisible form elements - Used to hold keyword values, not a well known technique, however they can be used this way. Not known to be mentioned specifically in any SE content guidelines or “unwritten policy”.

The 10 Most Common SEO Mistakes

1. Broken information architecture - These are sites that fail to map the nature of the information they are providing into an understandable hierarchy. Bad for users and search engines.
2. Poor site usability - Results in poor conversion rates, poor lifetime value per visitor, and a less attraactive site for linking to.
3. Mismanaged internal link juice - Some sites allocate their link juice poorly, resulting in not enough of it going to their most important pages.
4. Content getting buried over time - A surprising number of sites that create huge amounts of content use publishing systems that buries stuff over time. Such a lost opportunity. People and crawlers are looking for this stuff, don't hide it!
5. Bad redirects - Why is is that every engineer who does not have a background in SEO defaults to using a 302 redirect? OK, that's probably unfair (you might even say ignorant), but it sure seems that way at times.
6. Poor titles and headers - Keyword tools are wonderful weapons. These are valuable for far more than SEO. Keyword tools tell you what language people use when referring to your products and services. Even in a world without web sites, this is something you would want to know. Then you need to make sure you have pages and content that addresses the major topic areas that relate to your business.
7. Insufficient content - No content (or tools) means no links means no traffic. It's that simple. What unique value are you offering a visitor to your web site? Why would someone link to your site?
8. Duplicate content - It's unbelievable how much duplicate content that some sites create. It's a common killer, and it's a very big factor in poor page rank management.
9. All flash site - Very, very pretty, but not a great experience for a crawler. This does not mean you can't have an (almost) all Flash site. Just make sure you offer text link navigation options and use a technique like Scalable Inman Flash Replacement (sIFR) to tell the crawler what is in the movie.
10. Same meta description (and keywords) on every page - These elements are included in duplicate content filter checks by the search engines. And, of course, the meta description is important because it often gets used as the description that the search engine uses for your web page, so make sure it describes the unique info to be found on that page.

Search Engine Optimization - Basics for Clients

Learning the basics of search engine optimization isnt difficult, its time consuming. SEO consultants can offer a variety of services but in the end.

Website owners will appreciate the SEO services theyre getting much more if they educated themselves on the fundamentals.

The nature of marketing web sites has continually evolved from a focus on optimizing text to include an array of media optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.

In many cases, small businesses or small web sites especially, theres a lot the site owner or webmaster/developer can do to improve the search engine friendliness of the site, i.e. fundamental content optimization, before pursuing outside help. However, those that do end up outsourcing on-page optimization and link building often do so because of a lack of resources or the desire to leverage expert experience to avoid big mistakes that can end up costing more to fix than a SEO consultant in the first place.

For those individuals and organizations considering their own basic SEO, here are a few items for review:

Define clear and measurable goals for the site and take benchmark measurements

• Keyword research - generate a glossary of keyword phrases that addresses both prospect needs and the content youre publishing. Here is a list of the best keyword research tools as voted on by our readers
• Content creation plan - Think of it as an editorial calendar for your web site. You must PLAN on creating keyword sensitive content on an ongoing basis that adds to the user experience
• Keyword mapping - Using a spreadsheet, map keywords to the page or category. Focus is important, 1-2 phrases per page
• Keyword phrase order - Does the keyword order in the page match order in the query? Anticipate queries and match the word order: luxury hotels Chicago vs Chicago luxury hotels
• Keywords and the buying cycle. Consider the content and where it fits within the buying cycle: Research, Consideration, Evaluation, PurchaseKeyword prominence (how early in the page content or title/meta description tag) - Guide: most important phrases high and to leftWrite to inform and convert as your priority, not to rank. Title tags and meta description tags should be written with keywords in mind, but the focus must be on motivating the reader to click through or to perform some other desired actionKeyword in alt text of images, particularly of images that link to another web page.
• Keywords should be relevant to the page being linked toFilenames containing keywords are useful, but do not change your entire site URL structure if youve already published another URL syntaxUse hyphens in file names, not underscores
• HTML site maps listing links to all pages or top level categories on the site are still a good idea
• Google Webmaster Central and Yahoo Site Explorer accounts can provide useful crawling and link information/resources
• For bloated pages, try to place JavaScript and CSS data in an external file to speed page load and to move content up in the document
• Implement and review web stats for trends, visitor behavior, content performance, referring traffic and optimization enhancement opportunities: Google Analytics, WebTrends, ClickTracks, Index Tools, HitsLink Enterprise

About Links:

• Anchor text of interlinking site pages should include relevant keywords, not click here
• Are all internal and external links valid? - Validate all links to all pages on the site
• Employ a tree-like/organization chart linking structure with a minimal number of clicks to any particular page
• Intra-site linking - Use appropriate links between lower-level pages. cluster links between sub categories
• Linking out to external sites - Only link out to relevant, information rich sites. Do not link to sites that do not add value to the visitor experience
• Avoid exchanging links for the sake of improving rankings
• Ensure link stability over time - Avoid Link Churn, i.e. changing outgoing links often

Linking tactics:

• Employ a linking program to acquire incoming links from relevant web sites by researching back links to high ranking competitor web sites
• Contribute articles using keywords in titles to industry publications - not article directories
• Engage in blogger PR and online media relations with relevant industry web sites
• Submit keyword optimized press releases to search engine friendly wire services such as prweb.com, prnewswire.com, marketwire.com or pr.com
• Submit the site to major directories - Yahoo directory, BOTW.org, DMOZ, Business.com
• Leverage social networks and micro-blogging to promote linkable content
• Diversify your link building tactics

A few things to avoid:

• Dont block your entire site from search engine spiders with a robots.txt during development and then forget to allow after publishing (believe me, it happens more often than you think)
• Avoid all Flash, all Ajax, iFrames or anything that makes it difficult for a search engine to find and understand site content
• Avoid more than 100 total links going out on any given page. Site maps can be broken up
• Avoid JavaScript for navigation links. Use CSS for rollover or foldout menus instead
• Avoid temporary (302) URL redirects. Use permanent redirects (301)
• Avoid dynamic URLs with session ids, or URLs with more than three parameters and approximately 10 or less characters per variable
• Avoid buying links from networks of blogs or sites of unrelated content. While we dont have any particular issue with the idea of buying links as advertising, at TopRank, we prefer to earn links for the most long term value and lowest cost per acquisition
• This list is about a third of the checklist Ive recently revised for our internal use on text-based SEO projects, but should offer small web site owners ample insight into the variety of considerations with fundamental site optimization and link building. Interestingly enough, while things are constantly changing in the world of SEO, some things stay the same as youll see in this 2002 post from Brett Tabke, Successful Site in 12 Months with Google Alone.

A deep historical knowledge base combined with active engagement, testing, learning and analysis is what keeps web marketers savvy in the ways of SEO and depending on internal resources, its also why some companies are better off outsourcing SEO than handling it 100% their own.

Tried-and-True Practices for a better Search Engine Optimization

• Use keywords in the URL. This can be accomplished by ensuring your file-naming conventions make good use of your keywords.
• Include targeted content on a page. Ideally, each page should contain two to three paragraphs of descriptive, keyword-rich body text.
• Place keywords closer to the beginning of the file code. CSS can be used to visually position the text wherever you want it, while making it appear higher up in the code for search engines.
• Use header tags instead of tags or images. If a page heading or title contains a keyword, it should ideally be text. If possible, use the important keyword in an tag, a secondary keyword in the tag, and so on.
• Limit HTML file size. Keep a lid on the number and size of images and unnecessary code.
• Add alt text for images. Be descriptive. This is another opportunity to tell search engines what the page is all about. All images should have alt tags, including logos, headings, and so on.
• Use internal text links instead of image links. Search engines use the content contained within a link to determine what that page being linked to is all about. It needs to be text so they can read it.
• Deploy search-friendly DHTML. Avoid JavaScript DHTML, if possible. Use CSS for cover effects. However, if your site has a menu built this way, be sure to include a secondary text-based navigation.
• Avoid frames-based Web design. Frames and inline frames (iframes) generally make it difficult for search engines to crawl Web sites.
• Ensure correct application of the robots.txt file. This enables you to restrict or allow access to your site by search engines. Employ it carefully and properly.
• Follow proper site redirect architecture. Avoid 302 (temporary) redirects and employ 301(permanent) redirects to ensure the search engines index your content appropriately.
• Avoid hidden text and other potentially deceptive practices. Any tactics that are considered black hat SEO will probably get you penalized. Maybe not today, maybe not tomorrow, but someday.
• Steer clear of splash pages. Most splash pages are very graphic-heavy and text-light. They offer little value to users or search engines.
• Avoid query strings in URLs where possible. I strongly recommend keywords be placed in the URL instead of query strings. URL aliasing can be used for ugly URLs.
• Create clean, valid code. Search engines appear to prefer code that is lighter, cleaner, simpler, more semantically defined, and in line with W3C standards. CSS can help you achieve this.
• Use tables appropriately. Tables distort the flow of the HTML code and may push more important elements like the body copy further down in the code than is desirable. A CSS layout enables you to influence where in the code elements appear.
• Avoid duplicate content. You should never have the same content on multiple domains or within the same site. If you have various versions of your URL, choose one main one and redirect all the others to that.

On-page search engine optimization Vs Off-page search engine optimization

Listing of new sites to get ranks in Google, Yahoo and MSN

In a recent test, a webmaster optimized his site for a four word keyword. After about three weeks, Yahoo and MSN showed the website in the top 10 results.
Even after several weeks, the same website was nowhere to be seen in Google's top 10 results. The highest result that the website could obtain on Google was position 30: